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Jostens to Offer Race Fans Timeless Pieces of the Original Daytona International Speedway Track

October 27, 2011 By admin Leave a Comment

Jostens to Offer Race Fans Timeless Pieces of the Original Daytona International Speedway Track












Minneapolis, MN (PRWEB) September 7, 2010

Jostens, in conjunction with Daytona International Speedway(DIS), is offering a line of limited edition memorabilia containing actual track pieces from one of motorsports most iconic racing landmarks. Race fans and collectors from around the world will now have the rare opportunity to own a piece of America’s rich racing history following the historic 2010 repaving of Daytona International Speedway.

Jostens was chosen by DIS to authenticate and secure a limited number of pieces of the legendary track surface in order to produce authentic memorabilia products never before available to fans and collectors. Jostens worked with DIS to develop a proprietary authentication process to create products such as Driver Numbers, Cast Replica Display Bases, and Wall and Mantel Clocks, all with precision cut track incorporated into the designs. A full catalog of memorabilia will be available soon and fans can register online at http://www.jostens.com/daytona to be notified as soon as the collection becomes available for purchase. As pieces of the historic track are limited, pre-registration provides the chance to become one of the first race fans to own a piece of Daytona International Speedway and motorsport history.

“From Richard Petty’s seven Daytona 500 victories to the infamous 1979 battle between Cale Yarborough and Donnie Allison to Dale Earnhardt’s historic 1998 victory, Daytona International Speedway is one of motorsports most historic and story filled venues,” said Matt Wewel, Jostens Director, Specialty Markets. “Jostens has been helping people tell their stories for over 113 years and we are excited to help capture the history, tradition and passion of Daytona. We look forward to sharing this once-in-a-lifetime opportunity to own a piece of Daytona with race fans everywhere.”

While there is a limited amount of available track, Jostens is producing authentic products suitable for every Daytona fan and every budget. Whether a favorite Daytona memory or story happened on the front stretch, backstretch, pit road or an individual turn there will be an opportunity for fans to purchase a piece of it. Understanding the passion that race fans have for everything Daytona, Jostens will also make available the opportunity to purchase made-to-order products.

“We are excited to give our great race fans a chance to take home a piece of the Daytona legacy through this once-in-a-lifetime opportunity,” said Joie Chitwood III, President, Daytona International Speedway. “These limited edition memorabilia pieces will allow race fans to take home the history and tradition of one of the world’s most famous racing icons. These keepsakes are an instant classic and can be passed down from generation to generation.”

Daytona International Speedway, which was built in the late 1950s, has been resurfaced only once previously – in 1978. The Daytona International Speedway’s entire 2.5-mile tri-oval will be repaved as well as the skid pads, apron and pit road. Concrete will be used for the pit stalls. All of the existing asphalt will be removed down to the original 52-year-old lime rock base, which will be leveled and then paving will begin. The repaving project has a target completion date of January 1, 2011.

Lane Construction, which repaved other ISC race tracks including Talladega Superspeedway, Homestead-Miami Speedway, Richmond International Raceway and Darlington Raceway, removed the historic track and has been contracted to repave Daytona International Speedway.

Jostens supplies trophies and championship rings for NASCAR-sanctioned series and is the exclusive designer/provider of NASCAR championship rings. Jostens presented Jamie McMurray with a one-of-a-kind Champions Ring following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has created 28 of the 43 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also created NBA Finals and World Series championship rings, as well as rings for collegiate sports championships.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

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Jeff Gordon: From “The Kid” to 3 Time Daytona 500 Winner

October 23, 2011 By admin Leave a Comment

Jeff Gordon: From “The Kid” to 3 Time Daytona 500 Winner










(PRWEB) March 9, 2005

Jeff Gordon was born on August 4, 1971 in Vallejo, California and began his ascension in the world of racing at an early age. He was only 5 years old when his stepfather, John Bickford, bought him a Quarter Midget race car. He raced nearly every day after school and won his first Quarter Midget championship when he was 8. Jeff later had won four class championships in Go Carts by the time that he was 13. This was extra significant in that he was competing against kids who were 17 and older. He was simply born to race.

Jeff and his family moved to Indiana when he was 15 to advance his racing career. This was due to the fact that Indiana not only had more racetracks but that he could also legally race Sprint Cars there with his parents permission.

The experience in Indiana, though, was not easy. Bickford in an interview with Newsweek stated that his family Â?slept in pick-up trucks and made our own parts. That’s why I think Jeff is misunderstood by people who think he was born to rich parents and had a silver spoon in his mouth.”

Jeff later went on to win 3 sprint car track championships before he was old enough to get a drivers license. He was also the youngest person ever to get a license with the United States Auto Club when he was 16 and had won over 100 races by the time he had graduated from Tri-West High School in nearby Lizton, Indiana in 1989. He became the youngest USAC National Midget Champion in history in 1990 at the amazing age of only 19.

The next chapter was Cup racing with NASCAR in 1993.He was named NASCAR Rookie of the Year after having seven top five finishes during his first year. JeffÂ?s first victory was the Coca Cola 600 in 1994 and it became blatantly obvious that he was a competitive threat in the world of NASCAR racing.

He took home the NASCAR driving title in 1995 and again in 1997, 1998 and 2001 as well. His most recent accomplishment was winning for the third time the Daytona 500 in 2005. The Daytona 500 is considered to be the granddaddy of all NASCAR races. He has had impressive victories all over the NASCAR circuit throughout his career. ItÂ?s no wonder that he has in the past earned the nicknames of Â?Wonder BoyÂ?, Â?Flash GordonÂ? and Â?The KidÂ?.

The record also shows that despite crashes, blown engines, lapses of inconsistency, a divorce and general bad luck that Jeff has always forged ahead with fierce determination to achieve his best. Stay tuned for many years of Â?The KidÂ? to come with an unbroken passion.

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Historic Daytona NASCAR Venue Hosts Oceanfront Condominium Groundbreaking Party

September 26, 2011 By admin Leave a Comment

Historic Daytona NASCAR Venue Hosts Oceanfront Condominium Groundbreaking Party











Ponce Inlet, FL (PRWEB) June 5, 2007

On June 7, 2007, join Cranewoods Development and HCM Construction as they celebrate groundbreaking for The Beach Club Cottages at Ponce Inlet. From 5PM until 8PM, real estate agents, brokers and prospective buyers will gather at Racing’s North Turn Restaurant on the beach just south of Daytona in Ponce Inlet.

Property tours will be available at the site of these Florida oceanfront homes. Details of The Beach Club Cottages at Ponce Inlet project — including the West Indies inspired architecture and open beach floor plans — will be provided.

The Beach Club Cottages oceanfront condominium project has been designed with a wide range of owners in mind. Full time residents, homebuyers seeking Florida vacation homes as well as those looking for a Florida tax-deferred 1031 exchange will all appreciate the spacious interiors, natural stone floors and private ocean views. Likewise, all residents of these Florida oceanfront homes will appreciate the privacy and beauty of natural dunes and enjoy the pristine beach community atmosphere.

The Beach Club Cottages luxury oceanfront condominium homes at Ponce Inlet are available now with pre-construction pricing and gives residents access to all that Ponce Inlet provides — including unspoiled shoreline, local marinas, outdoor activities and great restaurants.

Racing’s North Turn Beach Bar and Grille bridges the Atlantic Coast automobile and motorcycle racing history and Florida’s oceanfront entertainment and dining. An important piece of NASCAR history, Racing’s North Turn is appropriately named for the location of the North turn of the Daytona Beach racetrack, which was used from 1936 – 1958 for Daytona’s Grand National Race.

The course ran south along Daytona Beach past the site of the Beach Club Cottages. Though the oceanfront and Racing’s North Turn have changed over time, the history of the site remains vital to the Daytona and Ponce Inlet communities – as it will continue to do upon completion of The Beach Club Cottages Luxury Oceanfront Condominium Homes.

For additional information on the Cranewoods Development celebration of the start of construction of The Beach Club Cottages at Ponce Inlet, HCM Construction or visit http://www.cranewoods.com . For more information about The Cottages Luxury Oceanfront Condominium Homes at Ponce Inlet, contact us at Ponce Inlet Cottages.com

Cranewoods Development, LLC focuses on specialty waterfront real estate, luxury oceanfront condominium homes, and investment properties in Jacksonville, Jacksonville Beach, Ponce Inlet and St. Augustine, Florida. HCM Construction is Jacksonville’s premier builder, general contractor and construction manager.

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Daytona 500 Winner, Racing History, Ticket Giveaways All To Be Part OF 1510 The Zone of Boston’s Weekend Thunder Broadcast From Norwood Arena Reunion

September 3, 2011 By admin Leave a Comment

Daytona 500 Winner, Racing History, Ticket Giveaways All To Be Part OF 1510 The Zone of Boston’s Weekend Thunder Broadcast From Norwood Arena Reunion










Burlington, MA (PRWEB) June 2, 2006

Join 1510 The Zone’s Weekend Thunder radio show for a live broadcast on Sunday, June 4th 2006 (rain or shine) starting at 11:00 a.m. from the 2nd Annual Norwood Arena Celebration. Antique race cars, drivers, and personalities of yesteryear will be among the celebrants who will gather at Bezema Buick, Pontiac, GMC on Route 1, in Norwood, MA, just a mile north of the site of the long shuttered Norwood Arena Speedway.

Among the drivers on hand at the reunion will be Pete Hamilton, winner of the 1970 Daytona 500. Born in Dedham, MA, Hamilton remains the only Massachusetts born driver to win stock car racing’s most prestigious event. A veteran of the New England short tracks, including Norwood, Hamilton ultimately migrated south to win the 1967 NASCAR Sportsman division (now Busch Series) national championship. In 1968, he was named Grand National (now Nextel Cup) rookie of the year, and in 1970 collected his first win in the Daytona 500 driving a ’70 Plymouth Superbird for Petty Enterprises.

Hamilton went on to win both 500 mile races at Talladega that year, a feat unmatched until Dale Earnhardt did it in 1999. In 1971 Hamilton moved to the Cotton Owens owned team and won a Daytona 500 qualifying race as well as the July event at Daytona. Over his six year “Cup” career Hamilton totaled four wins, three poles, 26 top fives, and 33 top tens.

“This is a great opportunity for our listeners to see and meet a part of racing history,” said Weekend Thunder host Bob MacKinnon. “We want them to understand and appreciate where the sport has come from so they can be the best fans possible.”

Furthermore, attendees at the reunion will have the opportunity to win tickets to race tracks all over New England. Tickets will be up for grabs at no fewer than ten local tracks ranging from fair grounds to short tracks to New Hampshire International Speedway. Attendees may try to win tickets at just one track or can enter their names in the drawings for up to all ten.

“If people only want the Loudon tickets they can enter their names in that one drawing, or if they just want to see live racing anywhere they can enter the drawings at all ten tracks,” explained MacKinnon. “A different winner will be chosen for each venue so the more tracks an individual enters the better the chance he or she has of winning.”

Former Norwood driver Marty Bezema, Sr. and his family will host the 2nd Annual Norwood Arena Reunion. Both the NEAR and STAR antique racing tours are expected to turn out in force again for this trip through racing nostalgia. Norwood Arena Speedway shut its doors in 1973, but before its closure played host to some of the most exciting racing in the northeast. Besides Hamilton, drivers by the likes of Bill Slater, Leo Cleary, Bugs Stevens, Jack Malone, George Savary, and Reino Tulonen all competed at Norwood and many are expected to once again attend the reunion.

Coastal 181, publisher and distributor of books of past racing eras, is also expected to be on hand with the latest copies its’ highly sought after chronicles of racing history. Furthermore, fans who attend the 2nd annual Norwood Arena Celebration are encouraged to bring memorabilia, scrap books and pictures of that racing time period.

Rounding out the festivities at the Norwood reunion are a classic/muscle car cruise and destination for several car clubs around the South Shore.

The 2nd Annual Norwood Arena Reunion will begin at 11 a.m. and continue until 4 p.m. A light lunch will be hosted by the Bezema family courtesy of Best Foods of Taunton, Kayem Meat Products, and Haton Hamburgers.

Weekend Thunder is Boston’s only local NASCAR show on the region’s only NASCAR station—1 WWZN 1510 AM The Zone. Each Sunday at 11 AM hosts Bob MacKinnon, Greg “Dr. Spooky” Lucas, and April Barker talk racing, take listener calls, conduct an on-air race picking contest, and occasionally welcome guests from the racing world. Troy Germain, meanwhile, hosts the Weekend Thunder post race show following The Zone’s coverage of each NASCAR Nextel Cup event.

For more information about Weekend Thunder or to listen online, visit http://www.WeekendThunder.com, or contact Host, Bob MacKinnon at 617-762-3535

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Iron Horse Jeans? to Race in Daytona 2010

July 8, 2011 By admin Leave a Comment

Iron Horse Jeans™ to Race in Daytona 2010










Poway, CA (PRWEB) June 30, 2010

Iron Horse Jeans™ announced today that Tayler Malsam and the Iron Horse Jeans™ No.10 car will be racing in Daytona at the Subway Jalapeño 250 on July 2nd, 2010.

The Subway Jalapeño 250 Powered by Coca-Cola is when the NASCAR Nationwide Series stars will do battle for 250 miles and 100 laps under the lights at Daytona. Nationwide Series veterans such as Steve Wallace, Jason Leffler and Kenny Wallace will face off against Sprint Cup Series stars such as Carl Edwards, Clint Bowyer, Kevin Harvick and Dale Earnhardt Jr. for a coveted Daytona victory. This year Iron Horse Jeans™ will be there with Braun Racing and Tayler Malsam driving the No.10 to make their mark in Daytona’s NASCAR history.

“We are looking forward to a great race in Daytona this weekend with the debut of NASCAR’s new car and of course our new jeans,” commented Mark Wentura, President and co-founder of Iron Horse Jeans™. Race fans will get to see the Iron Horse Jeans™ Show car and meet Tayler at our retail partner Skips Western Wear on Thursday and Friday. Skips is right across from the track at 1320 W. International Speedway Blvd. in Daytona Beach.

“The entire crew is excited about having Iron Horse Jeans™ being part of our new nationwide team as we move into the summer races. The jeans look great, feel great and really fit! We plan on giving Wrangler a real run for their money,” commented Tayler.

In addition to being excited for his first ever Nationwide Series start at the historic Daytona International Speedway, Tayler Malsam can’t wait to hit the surf. The 21-year-old rookie, who has been surfing since he was 13, plans to spend his time away from the track catching some waves at the famed Daytona Beach with some friends.

Iron Horse Jeans™is a new denim alternative – an exclusive jeans brand that offers designer jeans styles at affordable prices with superior features. Jean wearers of all ages have come to know and love Iron Horse Jeans vintage washes, denim finishes, 11 and 12 ounce fabrics, and customized details such as half inch double needle stitching and copper tin hardware trim. http://www.ironhorsejeans.com

Since the launch of Iron Horse Jeans™ in September of 2009, the company has been sponsoring numerous rodeo events, Arabian horse shows, trade shows and will now be a force in NASCAR. Iron Horse Jeans™ is now available in many retail locations across the United States and Canada.

The Iron Horse Jean Company was formed to fill an obvious gap in fashion jean apparel. That’s why they have geared up to deliver the hottest fabrications in jeans, knitwear and belt accessories, reflecting what today’s consumer wants and needs. Fabrics, designs and details based on years of experience working with the demanding Mainstream market.

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Mixed Martial Arts and NASCAR Collide During The Weekend of the 51st Annual Daytona 500

June 26, 2011 By admin Leave a Comment

Mixed Martial Arts and NASCAR Collide During The Weekend of the 51st Annual Daytona 500










Daytona Beach, FL (PRWEB) January 5, 2009

For the first time in history, a mixed martial arts event will be held in conjunction with a major motorsports event. Racing fans and mixed martial arts fans will gather together for the “Rumble in Race Town”, presented by Xtreme Cage Fighting on Saturday, February 14th, 2009 at the Daytona Beach Ocean Center.

The promoter of the event, Doug Bland, has over 13 years of motorsports marketing experience along with a reputation of putting together some of the best fight cards in mixed martial arts. For this highly anticipated event, Bland has put together a fight card that will feature former UFC fighters, a former NFL football player and several of the best mixed martial arts fighters in America.

“We are very excited to bring the incredible sport of mixed martial arts to Daytona during the weekend of the 500,” says Bland. “The reaction of the drivers I have spoken to about the event has been absolutely phenomenal, and we are looking forward to putting on a great show for the drivers and the mixed martial arts fans in Florida.”

The Rumble in Race Town marks the thirty year anniversary of another well known fist fight that took place during the Daytona 500 on turn number 3 between the Allison brothers and Cale Yarbrough. This brawl helped make NASCAR attractive to the television networks and forever changed the way the sport is accepted in America. With mixed martial arts becoming the fastest growing sport in the world, Xtreme Cage Fighting is now on the front lines in accelerating its popularity.

“By pairing mixed martial arts together with the most prestigious race in motorsports, it allows Xtreme Cage Fighting the opportunity to present this upcoming sport to the 200,000 racing fans that will be in Daytona,” says Bland.

The Daytona 500 has produced some of the most memorable events in NASCAR history, and it is the hope of Doug Bland that the Rumble in Race Town will be historical as well.

Tickets for the DynaPep Rumble in Race Town range from $ 30 to $ 100 and are on sale now via Ticket Master and the Ocean Center box office.

Dyna Pep will be the primary sponsor for the Rumble in Race Town, along with Budweiser and MMA Militia Fight Gear.

For more information, please visit http://www.XtremeCageFighting.net or call (704) 701-0904.

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Jostens Presents 2010 DAYTONA 500 Winners Ring to Jamie McMurray

April 22, 2011 By admin Leave a Comment

Jostens Presents 2010 DAYTONA 500 Winners Ring to Jamie McMurray











Minneapolis, MN (PRWEB) March 17, 2010

Jostens, in collaboration with the International Speedway Corporation (ISC), owners of Daytona International Speedway, and the National Association for Stock Car Auto Racing(NASCAR), was honored to present NASCAR Sprint Cup Series driver Jamie McMurray with a one-of-a-kind Champions Ring in Gatorade Victory Lane following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has been helping champions at all levels of sports celebrate victories and capture their amazing stories and is proud to recognize Jamie and his Earnhardt Ganassi Racing (EGR) team’s incredible accomplishment in “The Great American Race.”

“The DAYTONA 500 is one of sports greatest traditions and Jamie McMurray and his team’s success in this year’s race is a great testament to their drive and determination,” said Matt Wewel, area sales liaison manager, Jostens. “We are passionate about celebrating achievements and traditions. Curt Bruns, Jostens, was thrilled to present Jamie with the 2010 Champion Ring to celebrate his success in the 52nd DAYTONA 500.”

Working with ISC, Daytona International Speedway and NASCAR, Jostens’ Championship ring team designed a ring that truly captures the spirit and tradition of the DAYTONA 500 and tells the unique story of winning the 2010 race. The ring is cast in 14-karat yellow gold and the top reads DAYTONA 2010 Champion. Celebrating the history of Daytona and this year’s race, the top has a black and white onyx checkerboard, symbolizing the winner’s flag, and a DAYTONA 500 gold crest surrounded by a track full of baguette diamonds. Jostens incorporated 52 stones into the ring representing the 52nd annual DAYTONA 500.

The right shank of the ring displays an image of stock cars racing through turn four of Daytona International Speedway while the left shank incorporates WINNER, the DAYTONA 500 logo and 52nd Annual logo. As NASCAR truly is a team sport, Jostens also presented championship rings to team owners Chip Ganassi and Felix Sabates, and crew chief Kevin Manion. Team owner Theresa Earnhardt and Jamie’s wife Christy both received pendants matching the design and fine craftsmanship of the championship rings.

Jostens supplies trophies and championship rings for all of the NASCAR-sanctioned series and is the exclusive designer/provider of all NASCAR championship rings. Jostens has created 28 of the 43 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also created NBA Finals and World Series championship rings, as well as rings for collegiate sports championships, and is an official sponsor of the Heisman Trophy.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

About the DAYTONA 500

Historic Daytona International Speedway is home to the DAYTONA 500 – “The Great American Race” and NASCAR’s biggest, richest and most prestigious race. The DAYTONA 500 is held annually every February and many of NASCAR’s greats have captured the coveted Harley J. Earl winner’s trophy such as Richard Petty, Dale Earnhardt, Cale Yarborough, Jeff Gordon, Dale Jarrett, Bobby Allison, Mario Andretti, A.J. Foyt, Jimmie Johnson, Ryan Newman and most recently Jamie McMurray.

About Daytona International Speedway

Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Rolex 24 At Daytona sports car event and the Daytona 200 By Honda motorcycle classic. In addition, Daytona International Speedway is home to the DAYTONA 500 Experience, “The Official Attraction of NASCAR.” The award-winning 60,000-square foot interactive attraction features motion simulator rides, the winning DAYTONA 500 car and the Coca-Cola 3D IMAX Theatre – one of only four 3D IMAX Theatres in the state of Florida.

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Cup Scene Daily Announces Bold National Marketing Plan – Plans for Internet to Print by Q4 Revealed: Daytona Testing Coverage to Include Daily Audio Reports

April 11, 2011 By admin Leave a Comment

Cup Scene Daily Announces Bold National Marketing Plan – Plans for Internet to Print by Q4 Revealed: Daytona Testing Coverage to Include Daily Audio Reports










(PRWEB) January 11, 2005

The Cup Scene Daily, (http://www.cupscene.com), the worlds first daily e-newspaper devoted exclusively to NASCAR NEXTEL Cup racing, has announced plans for a bold new National Marketing campaign and revealed the intention to transition from internet to print by Q4 2005.

“After five years the site has grown to the point that we are now prepared to make a statement on a National level,” said Greg Engle, editor in chief of the Cup Scene Daily and president of A&J Racing Enterprises Inc., parent company of the Cup Scene.

As the first step in this plan, the Cup Scene will be onsite to cover the first round of NASCAR NEXTEL Cup testing at the Daytona International Speedway beginning this week.

With a daily “blog” as well as audio reports from the “World Center of Racing”, the Cup Scene Daily will provide coverage to its readers unprecedented in the five-year history of the publication.

“For the first time we’ll be able to talk directly to the drivers and teams about their off season and their plans for the upcoming 2005 NASCAR NEXTEL Cup season,” said Engle.

The audio reports as well as the Daily reports will be available to any interested media outlet. Permission for use as well as a discounted rate sheet is available by contacting the editor at: greg@cupscene.com.

Later in the month, the Cup Scene will be a part of the annual Media tour in Charlotte North Carolina, sponsored by Lowe’s Motor Speedway.

Engle, who is in the process of retiring from the US Army after 23 years of military service, went on to say:

“We will to able to provide our readers an inside look at the teams and shops of the series as well as give a preseason warm up before the 2005 Daytona 500 in February.”

“All in all our coverage of the NASCAR NEXTEL Cup season in 2005 will be the most extensive ever, culminating with the debut of the weekly print version of the Cup Scene by the fourth quarter of 2005.”

“2005 will be the year the Cup Scene Daily becomes the fans source for daily NASCAR news.”

Contact Info:

Greg Engle

Editor Cup Scene Daily

http://www.cupscene.com


greg@cupscene.com

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Jostens Releases Daytona Commemorative Track Collection Photo Book

February 5, 2011 By admin Leave a Comment

Jostens Releases Daytona Commemorative Track Collection Photo Book














Daytona Commemorative Track Collection Photo Book


Minneapolis, MN (PRWEB) November 18, 2010

Jostens, in conjunction with Daytona International Speedway® and The NASCAR Library Collection, today introduced a Daytona Commemorative Track Collection Photo Book that captures Daytona’s rich history through official Daytona images, iconic race stories, and a genuine Daytona Track Surface Medallion embedded in the cover. The Daytona Photo Book is an additional offering in Jostens’ growing new collection of NASCAR Fan Photo Books and part of Jostens’ limited edition Daytona Commemorative Track Collection memorabilia containing actual pieces of track from the celebrated racing landmark’s 2010 repaving project.

Race fans and collectors can now get the ultimate photo book that tells the story of one of the most storied race tracks in the world. The photo book has hundreds of officially licensed professional photographs directly from Daytona International Speedway’s archives that have not previously been made available. From the first Daytona 500® in 1959, Junior Johnson’s discovery of drafting, the infamous 1979 fight at the finish between Bobby and Donnie Allison and Cale Yarborough, to The King and The Intimidator, if it happened in the more than 50 years of Daytona International Speedway racing, it is memorialized in this book.

“The stories from Daytona are simply legendary”, said Tricia Hamak-Sundeen, Director, Photo Books, Jostens. “Our team worked closely with Daytona International Speedway and NASCAR to design a book that not only captures these iconic moments, but also lets fans customize the book using Jostens’ exclusive online tools to tell their own one-of-a-kind Daytona story.”

Fans can order the photo book as is or customize it with their own photos, stories and memories from Daytona. The easy-to-use website, http://www.jostens.com/daytonabook, lets fans add pages with their own digital photos and text to tell their Daytona story – combined with Daytona images from the first race all the way up to the 2010 repave.

Quantities of these commemorative photo books are limited and available only while supplies last. For a complete listing of currently available genuine track pieces and to sign up for updates on the availability of new pieces, visit http://www.jostens.com/daytona or call 1.800.839.7125.

Daytona International Speedway, which was built in the late 1950s, has been resurfaced only once previously – in 1978. As part of the 2010 repave, the Daytona International Speedway’s entire 2.5-mile tri-oval will be repaved, including the skid pads, apron and pit road. Concrete will be used for the pit stalls. The repaving project has a target completion date of January 1, 2011.

Jostens supplies trophies and championship rings for the NASCAR-sanctioned series and is the exclusive designer/provider of NASCAR championship rings. Jostens presented Jamie McMurray with a one-of-a-kind Champions Ring following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has created 28 of the 44 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also designed and produced NBA Finals, Stanley Cup and World Series championship rings, as well as rings for collegiate sports championships.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

About NASCAR Library Collection

A division of NASCAR’s overall licensing operation in its Charlotte office, NASCAR Publishing oversees more than 40 licensed publishing partners. In 2004 NASCAR launched the NASCAR Library Collection, which provides a level of authentication and quality to NASCAR-licensed books. Representing a range of books as diverse and varied as the NASCAR fan base, the NASCAR Library Collection captures the NASCAR lifestyle from all angles. The NASCAR Library Collection includes books in a number of categories, including drivers and personalities, cookbooks, history, children, fiction and romance, and statistics, facts and reference. NASCAR Library Collection titles can be found in an array of retail outlets, including mass market, bookstores, NASCAR.com Superstore, specialty and more.

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